KRAHN Marketing Consulting

Anke Krahn (born in 1971) holds a German diploma in economics and combines broad knowledge in marketing and systemic consultancy competence.

After an apprenticeship, she worked in England before studying economics at University of Göttingen, majoring in marketing and economy psychology. Afterwards, she worked as a product manager at Kraft Foods, e.g. for brands like Milka, Kaffee Hag and Jacobs Krönung. With a two-year sailing trip, Anke Krahn fulfilled a dream before she became self-employed management consultant in 2001.

Anke Krahn coaches heads of marketing from multinational corporations as well as medium-sized enterprises. Her passion is innovation. Most important are a strong brand, brand value and a good portion of common sense. As a certified systemic business coach, she studies further constantly.

Anke Krahn lives in Hamburg, loves to dance Tango Argentino and running along the Elbe River. Hamburg´s Kunsthalle (art museum) and Thalia-Theater hold a lot of inspiration for her.

Main focus

Brand and product development

• strategic consultancy for product development to launch or for repositioning / relaunch (B2B and B2C)
• analysis of brand, portfolio, market, target groups, competition, trends
• arranging workshops about brand, strategy and vision
• generating insights and developing concepts for FMCG innovations

Some references:

• Bacardi Deutschland GmbH
• Beiersdorf AG
• Bayer AG

Implementation of brand projects

• with external, project-based teams of experts from A to Z, including putting together a team, briefing, process management, presentation of results and cost controlling
• as temporary manager in situ

Some references:

• ElectronicPartner GmbH
• Merck Pharma GmbH
• WIBU GmbH

Coaching for heads of marketing

• stucturing processes based on facts and/or emotions, strengthening of resources, developing solutions
• sparring partner for questions about brand management and cooperation with external service providers
• preparing complex decisions, negotiations or presentations
• coaching during professional changes

Some references:

• Cora Verlag
• JOOP!
• Molda AG

More information: www.krahn-mc.de

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Bacardi Germany

• target group mapping
• development of innovative product concepts

Bayer AG

• development of innovative product concepts

Beiersdorf AG

• development, training and implementation of consumer insight activities for the German marketing team

Cora Verlag GmbH & Co. KG

• development of a new book brand
• development and implementation of a new family branding strategy
• coaching for marketing employees

Dechow GmbH

• Marketing audit
• development of a foundation for marketing and sales activities

ElectronicPartner GmbH

• development of a new positioning
• claim development
• implementation of market research activities

JOOP!

• coaching for marketing employees

Merck Pharma GmbH

• temporary management (9 months) in marketing for a biotech product

Molda AG

• product and brand development (B2C)
• carrying out an agendy pitch
• coaching for marketing employees

Nestlé Goods GmbH

• development of innovative product concepts

Wibu GmbH

• relaunch of Wibu´s main care series (portfolio structure, packaging and pricing, analysis of market data), process management for the development of new packaging materials and texts

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