Thorsten Michael

MICHAEL + WILHELM Werbeagentur GmbH

 

Dorotheenstr. 95

Tel:+49 (0)40-75119270

D-22391 Hamburg

Fax:+49 (0)40-75119274

michael@(*** please remove ***)prologis.org

 

Thorsten Michael is a marketing and communications expert. He has experience working in the industry as well as for several advertisement companies.

After studying economics, Thorsten Michael worked in product marketing for UNILEVER-subsidiary UNION Deutsche Lebensmittelwerke before he worked with different advertisement agencies. He spent a big part of his career as business director for ECONOMIA BBDO, serving national and international companies. Under his supervision, campaigns for JÄGERMEISTER, WELLA, FROSTA, PHILIPS and SCHWARTAUER WERKE have been developed.

As acting director of MICHAEL + WILHELM Werbeagentur GmbH in Hamburg, Thorsten Michael develops strategies and campaigns for customers from different industries.

Thorsten Michael lives in Hamburg, is married with two daughters and loves to play tennis.


Main focus


Brands and communications

  • brand development, repositioning, development of new products
  • brand status, SWOT analyses
  • positioning, USP definition, communicating benefits / reasons why
  • task and finance planning, timings

Creative implementation and produktion

  • Media advertisement (TV, print, radio etc.)
  • image and produkt folders
  • promotion campaigns retail / end user
  • web development, design
  • direkt marketing, mailings
  • Trade fair development, design
  • corporate design
  • packaging design

Overall: integrated communications and full service. 

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Thorsten Michael´s references

Jägermeister

  • development of a new communication strategy with stags Rudi and Ralph as key visuals; introducing a rather old brand to new target groups via different communication channels (TV, events, promotions, merchandising), making it an in-drink

FROSTA AG

  • development of a new communication strategy, addressing new customers via a complete relaunch, informing them about the FROSTA purity requirements (first brand producing refrigerated food products without antidegradants and sapidity agents)

Schwartauer Werke GmbH & Co. KGaA

  • development of several campaigns for different product categories (Schwartau Extra, Mövenpick, Fruit2day, Back&Dekor etc.)

NIVEA/Beiersdorf AG

  • development of campaigns for several Nivea ranges and folder design for internal communications

Lufthansa Technik AG

  • conceptual design and production of international image and product folders for different branches

Deka Investment GmbH

  • development of a communication strategy, introducing a red cloth as key visual; campaign was translated to TV, print and other areas

LUGATO Bauchemie GmbH & Co. KG

  • development of a new brand and communications strategy, translating it into all areas of external communication (logo, packaging, ads, flyers, trade fairs etc.)

PHILIPS GmbH

  • conceptual design and production of several activities around Consumer Electronics and Mobile Communication as well as image flyers for Philips Corporate

We will gladly present you further references.

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