Überseeallee 1  Tel: +49 40 22 63 91 140 
D-20457 Hamburg 
Contact: Gerd Pontius, Executive Director
pontius@(*** please remove ***)


PROLOGIS Strategy AG was founded in 2016 as subsidiary of the PROLOGIS AG. The PROLOGIS AG offers comprehensive consulting services, both economical and technical, to airlines since it was founded in 2001 and has successfully supported more than 50 customers in over 30 countries until today.


PROLOGIS AG and PROLOGIS Strategy AG jointly provide support to all critical issues in Aviation Strategy, Business Processes and Systems:


Main areas of expertise

  • Set-up & Reorganization of Airlines
  • Network Planning & Market Research
  • Revenue Management & Pricing
  • Reservation & Distribution
  • Ground Operations & Airport Processes



  • Interim Management
  • Coaching & Training
  • Project & Change Management
  • Feasibility Studies & Business and Process Design
  • System Evaluation & Implementation


Among many other airlines and airports PROLOGIS has supported so far:
Air Asia, British Airways, Emirates, Eurowings, Vueling, Jetstar, Airport Hamburg, Ryanair, Jazeera, TUI fly, Thomas Cook, Malaysian Airways, Aer Lingus, Jetstar, Transavia, Sun Express, Virgin Australia, Norwegian Argentina, jetSMART, Hongkong Express ...



More information: 

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Gerd Pontius´s references


  • Integration of controlling processes and implementation of a coherent system for cost management in international airline holdings of TUI Group in Germany, England and Sweden
  • Conceptual design and implementation of cost reduction and efficiency improvement programmes during a Europe-wide restructuring process

HapagLloyd Flug / TUIFly

  • Conceptual design of a route result calculation
  • Implementation of a company-wide reporting to analyse flight operations
  • Development of processes for internal cost allocations with mother and sister companies

HapagLloyd Express

  • Taking part in building a new carrier
  • Conceptual design of load and profitability analyses
  • Choosing and migration of IT systems, e.g. for reservation, Internet distribution, customer relationship management, newsletter distri-bution and reporting

Condor / Thomas Cook

  • Implementation of a software for invoice checking and profitabilaty calculation of flight operations in Germany and Belgium
  • Conceptual design and implementation of a data warehouse and reporting in controlling

Britannia Airways /, UK

  • Implementation of an integrated Software for planning, steering and invoicing flight routes
  • Implementing programmes for efficiency improvement in financial controlling and accounting
  • Implementing an automated invoice checking including electronic data exchange with airports

Regional Investments, Dubai

  • Feasibility study for a new airline in the Middle East
  • Conceptual design and planning of a low cost carrier
  • Coaching for communications with investors and cooperation partners

Nordicfly, Sweden

  • Implementation of a route result calculation


  • Conceptual design and implementation of an information system for sales analysis and marketing controllin

MaxMobil, Austria

  • Conception of a management information system (MIS) for sales controlling in „Mobile Communications“

Government of Schleswig-Holstein

  • Feasibility study for a competence center mobile communications in Schleswig-Holstein


  • Conceptual design and implementation of a training concept during the implementation of an analysis system for branch controlling

Axel Springer Verlag

  • Implementation of an analysis and planning tool for controlling in the division electronic media

Airpas Avation

  • Building the company as sales and marketing executive
  • Building and leading worldwide sales organisation in Europe, Asia and the Americas


  • Sole member of the board
  • Sales and project responsibility in more than 20 countries
  • Building a branch office in Abu Dhabi, UAE

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