Bacardi Germany
- Target group mapping
- Development of innovative product concepts
FROSTA AG
- Development of a new communication strategy, addressing new customers via a complete relaunch, informing them about the FROSTA purity requirements (first brand producing refrigerated food products without antidegradants and sapidity agents)
Jägermeister
- Development of a new communication strategy with stags Rudi and Ralph as key visuals; introducing a rather old brand to new target groups via different communication channels (TV, events, promotions, merchandising), making it an in-drink
Multinational food company
- Headhunting (executives and specialists)
Nestlé Erzeugnisse GmbH
- Development of innovative product concepts
Molda AG
- Product and brand development (B2C)
- Carrying out an agendy pitch
- Coaching for marketing employees
Schwartauer Werke GmbH & Co.KGaA
- Development of several campaigns for different product categories (Schwartau Extra, Mövenpick, Fruit2day, Back&Dekor etc.)
